The book of business

I believe in me. I believe in the goods I sell. I believe in the firm for which I work. I believe in my colleagues and helpers. I believe in American Business Methods.

I believe in the efficacy of printers' ink. I believe in producers, creators, manufacturers, distributors, and all industrial workers of the world who have a job and hold it down. I believe that truth is an asset. I believe in good cheer and in good health, and I recognize the fact that the first requisite in success is not to achieve the dollar but to confer a benefit, and that the reward will come automatically and as a matter of course.

I believe in the sunshine, fresh air, spinach, apple- sauce, laughter, buttermilk, babies, bombazine and chiffon, always remembering that the greatest word in the English language is " Sufficiency. I believe that when I make a sale I must make a friend. And I believe that when I part with a man I must do it in such a way that ^hen he sees me again he will be glad — and so will I. I believe in the hands that work, in the brains that think, and in the hearts that love. Amen, and Amen!

Genius is only the power of making continuous efforts. The line between failure and success is so fine that we scarcely know when we pass it — so fine that we are often on the line and do not know it. How many a man has thrown up his hands at a time when a little more effort, Uttle more patience, would have achieved success. As the tide goes clear out, so it comes clear in. In business, sometimes, prospects may seem darkest when really they are on the turn,

A little more persistence, a little more effort, and what seemed hopeless failure may turn to glorious success. There is no failure except in no longer trying. There is no defeat except within, no really insurmountable barrier save our own inherent weakness of purpose.

The book of business - PDF by Elbert Hubbard