How to Raise Poultry for Pleasure and Profit William M. Lewis’s How to Raise Poultry for Pleasure and Profit (1895) is a practical handbook that blends hobbyist enjoyment with commercial guidance, covering poultry breeds, housing, feeding, disease p…
Co-operative industry A competent and exhaustive study written for the general reader. In an introductory chapter, the author sketches the history of industrial cooperation. He then proceeds to expound his subject under three heads:—i. The Store: ii…
Advertising; its principles, practice, and technique In this book, I have tried, to the best of ray judgment, to analyze and to put together in systematic form the available facts and elementary principles of advertising. It is hoped that the book m…
The book of business etiquette The book of business etiquette It would be a pleasure to call over by name and thank individually the businessmen and the business organizations that so graciously furnished the material upon which this little book is …
Marketing and selling Classics collection: 4,444 Pages from Cornell University in one PDF book. Marketing and selling Classics I collected these books for practical use and combined them into one PDF volume. Selling has always been a powerful way to…
Commercial research; an outline of working principles From introduction: The New Era. There is a common belief that a new era was begun with the recent great world conflict. It is certainly true that during such times of stress, changes in all phas…
The value of money The value of money The following pages have as their central problem the value of money. However the value of money cannot be studied successfully as an isolated problem, and to reach conclusions on this topic, it has been necess…
The psychology of selling life insurance Life underwriters have long been seeking some treatise on psychology that would explain the principles of selling life insurance, in non-technical language. Such is the purpose of this book. The salesman'…
Advertising - selling the consumer Early in the spring of 1910, Dr Willard R. Hotchkiss asked me to take an evening class in advertising at the School of Commerce which Northwestern University had just established. In a general way, I grouped the su…
The Economics of Money by F. Cyril James From Preface: Perhaps George Berkeley, famous Bishop of Cloyne, was wiser than his generation when he asked, “whether, in the rude origin of society, the first step was not the exchange of commodities ; the…
The Science of Business: Being the Philosophy of Successful Human Activity Being the philosophy of successful human activity functioning in business building or constructive salesmanship. This book in three parts is concerned with the correct word, …
Ducks: and How to make them pay the original idea which led me to publish the first edition of this book was that there was a need for sound practical information on a subject, which, if properly taken up, would be likely to lead to great results b…
The grocery trade, its history, and romance The book illustrates the history of the grocery trade in England Excerpt: As these pages will show, the grocer has, for nearly six centuries, played a not unimportant part in English history. I have endea…
Buying goods - the commercial buyer and his work Excerpt: "Goods well bought are half sold " is an old adage. It is not to be too Ughtly accepted by the beginner, but to the experienced trader, who knows the limitations of actual trade,, i…
In "Money and the Mechanism of Exchange" by William Stanley Jevons, the author delves into the intricate world of economics and the role of money in facilitating exchange. Money and the Mechanism of Exchange This book is important to under…
Making a success of salesmanship from the introduction: A certain naive and candid author, of a generation gone by, once declared that he wrote books in order to have an excuse to write prefaces. Perhaps that author was in a more fortunate position…
Mind and work the psychological factors in industry and commerce This book may be regarded as an expansion of part of my Present-day Applications of Psychology, the fourth edition of which is now out of print. It contains the substance of various l…
Psychology of salesmanship Excerpt: This book is intended for the person who is convinced that salesmanship is an honourable profession, rendering important and difficult service. It is for those who have awakened to the fact that the salesman is no…
Cash and Credit Cash and Credit Cash and Credit, written by Barker, Dalgairns Arundel and published in 1910, is a comprehensive guide to understanding the intricate world of finance, specifically focusing on cash, credit, and the banking system. The…
The theory of money It has been well said that in England in recent years the theory of money has become a matter of oral tradition. In the United States, on the other hand, there has been, during the last fifteen years, a flood of literature which …
