Field tactics for salesmen; by John Cameron Aspley ( 1920) PDF book

Field tactics for salesmen; by John Cameron Aspley ( 1920) PDF book

Field tactics for salesmen

This should not be confused with the multitude of books on the market that modestly claim to teach anyone how to sell goods. “Field Tactics” is in no sense a text-book on salesmanship. It does not concern itself with either the “psychology” or the “theory” of sell¬ ing. It deals only with the practical work-a-day problems which every salesman is constantly called upon to meet and solve. It cannot tell you how to solve all your tactical problems, but it does tell you how other salesmen are solving similar problems and overcoming similar obstacles.


Not all the methods and plans suggested in these pages will be of immediate interest to you. Some of them will seem far removed from the conditions under which you are at present work- 5r. g. But we sincerely believe that any salesman,, matter how successful he may be or how much money he is making, will get many fresh view¬ points, a few valuable ideas, and considerable stimulation by studying the methods used by other successful salesmen. If nothing more, they will stimulate original thinking and broaden your point of view.

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