How to sell through speech
The businessman is not the only person interested in the subject of salesmanship. Practically everyone has something to sell, whether it be merchandise, talent, skill, experience, or service. This book embraces practical talks to the salesman, businessman, lawyer, preacher, and others, but it is confidently believed that the suggestions addressed to one class will be of practical value to the business and professional men generally.
A salesman, in order to be highly successful, must have the ability to talk well. A pleasant speaking voice, an agreeable manner, an adequate vocabulary, and facility in expressing his ideas clearly and convincingly — these are indispensable to his greatest success. Modem salesmanship, based primarily on common sense, demands high- est qualifications and efforts on the part of the salesman.
The chief purpose of this book is to stimulate and develop the best resources of the man or woman who has something to sell through speech.
Contents::
- The Salesman 11
- The Business Man 33
- The Lawyer 59
- The Woman Speaker 83
- The Preacher 115
THE SALESMAN
There are certain personal qualifications for successful salesmanship which are generally recognized by the business world. For convenience these may be epitomized in the word "personality/'
A desirable personality embraces among other things, proper attire and appearance, poise, self-confidence, tact, courtesy, sincerity, an ingratiating man- ner, a good speaking voice, and the faculty of attentive silence. Obviously, therefore, the development of personality is of extreme importance to any man desirous of achieving success in salesmanship. The man of well-developed personality commands attention and respect
wherever he goes.
His speech and manner are passports to success. He has taken pains to master himself before attempting to influence other men.
His self-reliance is based upon practical knowledge.Intelligent optimism is one of the greatest assets of a salesman.
Download How to sell through speech - 7.3 MB