StudyEBooks PDF Rational Library

The value of money  The value of money The following pages have as their central problem the value of money. However the value of money cannot be stu…

The psychology of selling life insurance Life underwriters have long been seeking some treatise on psychology that would explain the principles of se…

Advertising - selling the consumer Early in the spring of 1910, Dr Willard R. Hotchkiss asked me to take an evening class in advertising at the Schoo…

The Economics of Money by F. Cyril James   From Preface: Perhaps George Berkeley, famous Bishop of Cloyne, was wiser than his generation when he aske…

The Science of Business: Being the Philosophy of Successful Human Activity Being the philosophy of successful human activity functioning in business …

Ducks: and How to make them pay  the original idea which led me to publish the first edition of this book was that there was a need for sound practic…

The grocery trade, its history, and romance The book illustrates the history of the grocery trade in England  Excerpt: As these pages will show, the …

Buying goods - the commercial buyer and his work Excerpt: "Goods well bought are half sold " is an old adage. It is not to be too Ughtly ac…

Advertising; its principles, practice, and technique In this book, I have tried, to the best of ray judgment, to analyze and to put together in syste…

In "Money and the Mechanism of Exchange" by William Stanley Jevons, the author delves into the intricate world of economics and the role of…

Making a success of salesmanship from the introduction:  A certain naive and candid author, of a generation gone by, once declared that he wrote book…

Mind and work  the psychological factors in industry and commerce This book may be regarded as an expansion of part of my Present-day Applications of…

Psychology of salesmanship Excerpt: This book is intended for the person who is convinced that salesmanship is an honourable profession, rendering im…

Cash and Credit Cash and Credit Cash and Credit, written by Barker, Dalgairns Arundel and published in 1910, is a comprehensive guide to understandin…

The theory of money It has been well said that in England in recent years the theory of money has become a matter of oral tradition. In the United St…

Paper, its history, sources, and manufacture The purpose of this work is to place within the reach of those interested a sufficiently comprehensive t…

Advertising and selling; principles of appeal and response This book has resulted from the cooperative attempt, on the part of a group of practical b…

Applied psychology  A series of twelve volumes on the applications of psychology to the problems of personal and business efficiency This collection …

How to deal with human nature in business a practical book on doing business by correspondence, advertising and salesmanship From introduction: The w…

The mind of the buyer The mind of the buyer This book is written for the progressive salesman, advertiser, sales correspondent for everyone who is en…