In the book "The Marketing of Farm Products" by L. D. H. Weld, published in 1916, the author delves into the complexities of marketing agricultural products.
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| The Marketing of Farm Products |
The book addresses the lack of knowledge among farmers regarding marketing strategies, the development of markets, specialization in marketing, and the role of middlemen in the process.
The author begins by discussing the various ways in which producers can sell their products, including direct sales to consumers, through local stores, shipping directly to city dealers, and selling to local buyers. The book explores the marketing of specific products such as grain, butter, and cotton, highlighting the weaknesses of marketing at country points and the importance of cooperative associations in improving the process.
In the chapter on methods of sale, Weld explains the different types of sales, including consignment sales, f.o.b. sales, track sales, delivered sales, and to-arrive sales. The author also discusses sales by contract, sales by auction, and methods of payment and financing for shippers.
The book further delves into the functions and organization of wholesale produce trade, explaining why country shippers cannot sell directly to retail stores and the essential role of wholesale middlemen in the distribution process. Weld emphasizes the importance of understanding price factors in making a sale and the need for efficient organization in the wholesale trade.
Overall, "The Marketing of Farm Products" provides a comprehensive overview of the challenges and opportunities in marketing agricultural products, offering valuable insights for farmers, producers, and those involved in the agricultural industry. With its detailed analysis and practical recommendations, the book serves as a valuable resource for understanding the complexities of marketing farm products in the early 20th century.
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