Read's lessons in salesmanship (1910) PDF book

Read's lessons in salesmanship by Harlan Eugene Read

lessons in salesmanship by Harlan Eugene Read

This course is specially prepared for students of the commercial branches. Its object is to train young people to sell goods in person and by mail, and to that end, it develops the idea throughout that salesmanship is at the foundation of all business success, because any transaction involving an agreement between two persons calls for the exercise of the salesmanship quality. Everybody needs to know how to 'talk business" and how to write business-getting letters. This is a course of fifty lessons on the simple principles of salesmanship and should occupy the time of one recitation period a day, five days a week, for ten weeks.

It contains no startling or strange statements about salesmanship but is a simple, direct statement of the well-known fundamentals of the science of selling, arranged for the study of young men and women. Each day's work consists of a short lesson to be studied by the student, and an exercise or paragraph to be written. Throughout Parts I and II these written exercises consist of arguments on the point of the lesson in each case. Throughout Part III the written exercises consist of letters, the letter for each lesson to embody in a practical way the instructions given in the lesson. It should be remembered that this course is as interesting and valuable for girls as for boys, its chief value being in life and originality it will give to the writing of business letters.

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