Advertising and selling : principles of appeal and response by Harry L, Hollingworth, 1913

Download Advertising and selling: principles of appeal and response by  Harry L, Hollingworth, 1913 PDF book

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this book has resulted from the cooperative attempt on the part of a group of practical businessmen and one or two individuals whose interests were scientific, to formulate and systematize those facts and laws which relate to the processes of appeal and response in the selling and advertising of goods, and to undertake new investigations which might result in the discovery of new facts and principles with both practical and scientific interest.

 The book is intended for sales managers, advertising managers, business heads, and such students as may be interested in the practical side of advertising and selling. It aspires to render serviceable the accepted facts, laws, and methods resulting from a wide study of human nature and human behavior. Businessmen will find the volume to contain a mass of suggestive material carefully worked out with a view to producing actual results for those who have merchandise to sell.

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