Applied psychology (1920) by Harry Levi Hollingworth PDF book

Applied psychology by Harry Levi Hollingworth PDF book (1920)

Harry Levi Hollingworth

Harry Levi Hollingworth was one of the first psychologists to bring psychology into the advertising world, as well as a pioneer in applied psychology.


Excerpt:

Books in the field of applied psychology have tended in the past to belong in one or several of three categories, which may be described in some such way as the following: (1) Technical monographs, such as are intelligible only to the advanced student or the professional psychologist; (2)' "Volumes covering in an intensive way some particular and limited field of practice, such as education, advertising, mental examination; (3) General and more or less prophetic popular essays, pointing out suggestive fields of interest.

 There exists no book which well serves as a general text of applied psychology, presenting its principal aims, types, methods, its various fields of endeavor, and its outstanding results and accomplishments. Students of applied psychology must at present be referred to a very scattered series of special articles, monographs or books, of varying value, and by no means generally, easily or equally accessible. The general reader, working without expert guidance, can hardly do more than a dip in a random way into magazine stories, subscription books, and an occasional serious exposition of the more restricted type. The general textbooks of psychology do not have the practical point of view for which he is in search.


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